Hardworking display and merchandising signage convinces a consumer to choose you over the other guy. To make a crucial brand differentiation, communication should be impactful and direct and graphics should be tight and support your core identity.
head & Shoulders
I've spent many years working on P&G brands, and particularly Head & Shoulders, as lead designer for in-store brandwork. We activated athletic and celebrity sponsorships, broke down consumer's old perceptions of the dandruff brand, and partnered with Proctor & Gamble's internal creative leadership to relaunch a new look & feel for the brand in 2015.
Johnson & Johnson
In the drugstore channel, Johnson & Johnson's premium skincare brands struggle to reach outside of the buried aisles in which they're located. By educating about effectiveness and delivering results via a regimen, we gain additional shelf space and premium placements throughout the store.
cvs pharmacy seasonal aisles
Inspiring new reasons every season to use a Johnson & Johnson skincare line in an otherwise grab-n-go store. In this example, positioning it as a back to school essential with navigating color blocks and textures.