Hardworking display and merchandising signage convinces a consumer to choose you over the other guy. To make a crucial brand differentiation, communication should be impactful and direct and graphics should be tight and support your core identity.

Cosmetic drugstore display

Cosmetic drugstore display

 
Miller Lite sponsorship in-store and bar signage

Miller Lite sponsorship in-store and bar signage

FinishLine in-store accent panel graphics

FinishLine in-store accent panel graphics

head & Shoulders

I've spent many years working on P&G brands, and particularly Head & Shoulders, as lead designer for in-store brandwork. We activated athletic and celebrity sponsorships, broke down consumer's old perceptions of the dandruff brand, and partnered with Proctor & Gamble's internal creative leadership to relaunch a new look & feel for the brand in 2015.

Old Spice/C.J. Wilson/MLB activation

Old Spice/C.J. Wilson/MLB activation

Target endcap concept

Target endcap concept

CVS beauty aisle endcap

NFL/Troy Polamalu activation

NFL/Troy Polamalu activation

National branding floorstand display

National branding floorstand display

 

Johnson & Johnson

In the drugstore channel, Johnson & Johnson's premium skincare brands struggle to reach outside of the buried aisles in which they're located. By educating about effectiveness and delivering results via a regimen, we gain additional shelf space and premium placements throughout the store.

Bridging the gap between 'beauty' and 'health', we created a new purpose for the skincare routine: prescription medication side effects

Bridging the gap between 'beauty' and 'health', we created a new purpose for the skincare routine: prescription medication side effects

Luring the consumer to reconsider our regimen to combat common prescription side effects like photosensitivity and dry skin

Luring the consumer to reconsider our regimen to combat common prescription side effects like photosensitivity and dry skin

Custom display to educate on the benefit of a regimen within the premium beauty competition.

Custom display to educate on the benefit of a regimen within the premium beauty competition.


cvs pharmacy seasonal aisles

Inspiring new reasons every season to use a Johnson & Johnson skincare line in an otherwise grab-n-go store. In this example, positioning it as a back to school essential with navigating color blocks and textures.