critical + creative, in that order
It takes true insight AND beautiful design to help a consumer fall in love and see the magic behind your brand. Plus, I'm crazy-decisive and organized so things never fall through the cracks, either. Think about it: If you DIY yourself a table, it should be more unique than something you can just buy at the store, but hell, it still needs to stand up, right?
10+ years as a cross-functional creative for brand building, team building, product and lifestyle photoshoots, retail activations, promotions, displays, digital, print and social media.