Product Innovation Support

When Head & Shoulders invented a new, clinical line of products we convinced major retailers it was worth the additional shelf space with retailer-specific, integrated campaigns. At Walgreens we pushed effectiveness and solutions to align with their pharmaceutical expertise. For Walmart, we gave 'proof of value' in effectiveness and reassurance of quality. With a massive amount of choices at the shelf, deselection was also a priority.

Competition was effectively pushed off the shelves for 2017 at these two giant chains. 

 

Walgreens

Pre-launch Trial: Walgreens could promote exclusivity and generate testimonials with this trial signup.

Pre-launch Trial: Walgreens could promote exclusivity and generate testimonials with this trial signup.

Gravity Feed Display: A pharmacy counter, grab-n-go solution.

Gravity Feed Display: A pharmacy counter, grab-n-go solution.

Pull-down Display: Leveraging Walgreen Answers program.

Pull-down Display: Leveraging Walgreen Answers program.

Category Display Ads: Native ads on Walgreens.com

Category Display Ads: Native ads on Walgreens.com

Gum Gum Activation: Native content and in-image media buys

Gum Gum Activation: Native content and in-image media buys

Social Media: Combining Walgreens' look with our compelling claims.

Social Media: Combining Walgreens' look with our compelling claims.

 

Walmart

Exclusive Shelf Display: Only for Walmart, a regimen display with bonus product hero spot.

Exclusive Shelf Display: Only for Walmart, a regimen display with bonus product hero spot.

Endcap: A product family story highlighting the newest offering.

Endcap: A product family story highlighting the newest offering.

Custom Power Wing Display: Additional feature product location at the end-of-aisle hotspot.

Custom Power Wing Display: Additional feature product location at the end-of-aisle hotspot.

Circular feature spot on Walmart.com

Circular feature spot on Walmart.com

Category feature tile on Walmart.com

Category feature tile on Walmart.com