social strategy, development & creation
Social media is a great opportunity for a natural, two-way conversation between a brand and their consumers, but often the execution is siloed off from the people who really know the brand best. With the need for a more seamless consumer experience, I've created and expanded several brand's social marketing strategies and budgets.
Brands like Tazo tea, Evolution Fresh, Google Apps for Works, Yahoo Sports, Yahoo Finance, The Fresh Market, and Weber have all successfully used the models and strategies I've led.
DEVELOPING a SOCIAL department
Along with data analysts and content managers, I've developed the structure needed to provide new social media capability to clients. I cultivated the internal structure for the Upshot Agency to support constant content creation and best practices for activating brand's social media. It was, and continues to be very successful for the agency.
DEVELOPING BRAND SOCIAL STRATEGY
Without a communication purpose and careful monitoring, brands can struggle to find their following or add real value to their consumer's lives. I love to lead the creation of these crucial strategies!