tazo Brand Redesign

We completely refreshed Tazo's target demographic and reinvented the brand to be vibrant, happy and infused with a sense of exploration. After updating all photo assets, we overhauled the website and launched the 'Sip Joyfully' marketing campaign in September 2017.

Role: Creative Director

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Communicator Award of Excellence: Features - Visual Appeal - Aesthetic

Communicator Award of Excellence: Websites - General - Consumer Goods
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Platinum in Business to Consumer Website
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Gold for Integrated Marketing Campaign
 
 Front and center Product Selector to encourage instant  exploration .   

Front and center Product Selector to encourage instant exploration.

 

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The 'human element' stands out at every turn, compared to the one-note representation of other tea brands.

Mobile sites were fairly new to the tea category at the time, but we pushed to innovate with exploratory rollovers, category color shifts, and fresh photography on every page for a playful experience.

 

the 'SIP JOYFULLY' CAMPAIGN

  Print Ads:   Full page ads in Bon Appetite and Elle Magazines. Customized partner content for online subscriptions.

Print Ads: Full page ads in Bon Appetite and Elle Magazines. Customized partner content for online subscriptions.

  In-Store:   Shelftalkers and couponing

In-Store: Shelftalkers and couponing

  Retailer and Shopper Partnerships:  Big players like Target & Walmart supported our brand messaging, and shopper apps like Ibotta drove them to store with joyful savings.

Retailer and Shopper Partnerships: Big players like Target & Walmart supported our brand messaging, and shopper apps like Ibotta drove them to store with joyful savings.

  Digital and Print Magazines:   A Conde Nast media buy gave us native and sponsored articles, recipes tips and more with Bon Appetite and Elle magazines..

Digital and Print Magazines: A Conde Nast media buy gave us native and sponsored articles, recipes tips and more with Bon Appetite and Elle magazines..

  Influencers Outreach:   Relevant lifestyle, food and family bloggers wrote unique content for the brand under a Sip Joyfully theme giving us on-the-ground word of mouth.

Influencers Outreach: Relevant lifestyle, food and family bloggers wrote unique content for the brand under a Sip Joyfully theme giving us on-the-ground word of mouth.