tazo Brand Redesign
This one was fun and refreshing.
Tazo's look hadn't been touched in a while and other tea brands were starting to copy them. We refreshed their target demographic and reinvented the brand to be vibrant, happy and infused with a sense of exploration. After updating all photo assets, we overhauled the website and launched the 'Sip Joyfully' marketing campaign in September 2017.
The 'human element' stands out at every turn, compared to the one-note representation of other tea brands.
While mobile sites were fairly new to the category in general, we were innovating with exploratory rollovers, category color shifts, and fresh photography on every page for a playful experience.