tazo Brand Redesign
We completely refreshed Tazo's target demographic and reinvented the brand to be vibrant, happy and infused with a sense of exploration. After updating all photo assets, we overhauled the website and launched the 'Sip Joyfully' marketing campaign in September 2017.
Role: Creative Director
The 'human element' stands out at every turn, compared to the one-note representation of other tea brands.
Mobile sites were fairly new to the tea category at the time, but we pushed to innovate with exploratory rollovers, category color shifts, and fresh photography on every page for a playful experience.