A year to healthier-looking skin
This campaign challenged consumers to make suncare a part of their daily routine. It combined Johnson & Johnson's premium skincare collection with CVS Pharmacy's 'health & wellness' goals for a year-long consumer challenge, and therefore, year-long marketing opportunity. It was supported by website features, in-store display, beauty and pharmacy counter education as well as quarterly emails,
The program did wonderfully and was renewed a second year.
the Pledge portal and seasonal emails
Landing Page: All in-store and digital media pointed to CVS.com where consumers could take the pledge. This was the portal for pledging, exploring expert advice and learning about the products.
Quarterly Emails: After signup, consumers received seasonally-relevant tips and products so they could protect & save on their beautiful skin all year long.